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Discovery Driven Growth
Strategic ventures are inherently RISKY.
Learn how to spend a little & learn a lot.
What Is It?
Discovery-driven planning is a powerful tool for any significant strategic undertaking that is fraught with uncertainty: new product or market ventures, technology development, joint ventures, strategic alliances, even major systems redevelopment. Unlike platform-based planning, in which much is known, discovery-driven planning forces managers to articulate what they don’t know, and it forces a discipline for learning. As a planning tool, it thus raises the visibility of the make-or-break uncertainties common to new ventures and helps managers address them at the lowest possible cost.
For Leadership & Innovation Teams
The world is full of uncertainties. Many companies have become risk-averse. Others need to dig their way out of a downturn. Growth is even more elusive than before – yet more necessary than ever. How can you achieve truly dynamic growth, without risking an expensive gamble? By adopting a practical, organic “discovery driven” approach to innovation.
For Organizations
How can you pursue breakthrough growth with confidence, no matter what the business climates?
By adopting a practical, organic “discovery driven” approach that reduces your risks and helps you seize your opportunities.
“These ideas are some of the most important tools of management and strategy that have ever been developed.”
Clayton Christensen, Harvard Business School professor & author of The Innovator’s Dilemma
Tools
Discovery-driven planning is a practical tool that acknowledges the difference between planning for a new venture and planning for a more conventional line of business.
Discovery Driven Planning recognizes that planning for a new venture involves envisioning the unknown, learn how the toolkit can help in your organization.
Rita McGrath
Ian C. MacMillan
Sign Up for Early Access
We are in the process of programming new Discovery Driven Planning Tools. In the meantime, please fill out this form for early access as soon as the new version is ready. If you have any other questions, please contact us.