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Discovery Driven Growth

by Rita Gunther McGrath & Ian C. MacMillan

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Discovery Driven Growth

Strategic ventures are inherently RISKY.

Learn how to spend a little & learn a lot.

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Discovery Driven Growth by Rita McGrath and Ian MacMillan

What Is It?

Discovery-driven planning is a powerful tool for any significant strategic undertaking that is fraught with uncertainty: new product or market ventures, technology development, joint ventures, strategic alliances, even major systems redevelopment. Unlike platform-based planning, in which much is known, discovery-driven planning forces managers to articulate what they don’t know, and it forces a discipline for learning. As a planning tool, it thus raises the visibility of the make-or-break uncertainties common to new ventures and helps managers address them at the lowest possible cost.

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“These ideas are some of the most important tools of management and strategy that have ever been developed.”

Clayton Christensen, Harvard Business School professor & author of The Innovator’s Dilemma

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Rita Gunther McGrath

Rita McGrath

Ian C. MacMillan

Ian C. MacMillan

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